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DIAMOND


PROPERTIES OF DIAMONDS
DIAMOND QUALITY PYRAMID
CUT
COLOR
CLARITY
CARAT WEIGHT
SHAPES

diamonds that have a better cut
are more brilliant and valuable

This face of the pyramid is dedicated to the cut of the stone.

The brilliance and fire of a diamond are determined more by the CUT than any of the 4 c's. .When a gem has been cut to BRILLIANCE PLUS proportions by a master cutter, it is a splendor to behold. The BRILLIANCE PLUS  gem describes a stone that has been cut to exact and mathematically proven proportions. It's symmetry with exactly placed facets, produces the ultimate in brilliance, fire and beauty. 

Only the worlds most experienced and skilled cutters are used by Ben Dannie to make certain that all gems with our exclusive BRILLIANCE PLUS CUT will maximize brilliance, not carat weight..