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diamonds that have purer color
are more rare
This side represents color, the most valuable are the purest and colorless. A true colorless diamond would be graded "D" and be the highest on the Diamond Quality Pyramid. The grades continue alphabetically to "Z".
You see, most diamonds, although appearing colorless, actually have slight tones of yellow, brown or gray and have grades that include "M" and "O". These are represented lower on the Diamond Quality Pyramid. Still beautiful they are not as rare and therefore less valuable.
Ben Dannie will not sell a solitaire diamond below "J."
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